|Posted by Danny Fong on April 25, 2013 at 1:30 AM|
The importance of great imagery for your website and printed materials can’t be overstated. Images are a great way to draw visitors and prospective customers in and show them something about your business’s personality. But not all images are created equal. If your images are too dark, distorted from resizing, or show things that should be cropped out, they can have a detrimental effect on your brand.
Don’t have the capital to invest in top-quality professional photo editing software? You’re not alone. Today we’re going to take a look at a few options that are better suited for small business budgets:
If you are a Mac user, your computer comes pre-loaded with a great application for editing, organizing, and sharing photos. With this program, you can easily do things like adjust the brightness of an image, fix red-eye, crop, resize, and more. If you’re not sure what your image needs, you can try a variety of different filters and effect, or select these adjustments one by one.
For those who use PCs or Linux platforms (and also for Mac users) there is a program called GIMP (GNU Image Manipulation Program). This is a very popular solution for image editing, and it simple editing tools as well as more advanced options similar to Adobe Photoshop. The interface is user-friendly, but be prepared that the downloads page is a bit confusing. Just look for the Mac or Windows links and try to tune out the more complex platforms you might not be familiar with!
If you prefer to edit your photos in the familiar arms of Google, Picasa is the choice for you. Most famous for its online sharing, storing, and organizing features, Picasa also offers some great image editing capabilities. Broken into “fixes” and “effects” these options will allow you to make small adjustments or totally change the look and feel of your images.
Of course if you are a more experienced photographer, and you feel like treating your business to the industry’s best, there’s nothing wrong with the tried and true Adobe Photoshop, available for Mac and PC environments. This is a robust and powerful solution that can do just about anything you could imagine – and probably a number of things you couldn’t.
Categories: Tools & Add-ons